Laura Jones
Mother/Strategist/Data Geek/Feminist
Laura heads up strategy for BAV Group, VMLY&R’s brand analytics practice, and her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She is a skilled researcher and moderator, whose framework for work sessions has helped senior executives and organizations move quickly into execution and driving business results.
Prior to joining BAV Group, Laura worked on creative strategy teams leading many integrated accounts at Y&R, McCann and Merkley + Partners, which included uncovering insights and developing strategies for world-class brands such as Dell, Barilla, American Girl, Fisher Price, JCPenney, Dentyne, Mastercard, Mercedes-Benz, the US Army and Verizon Communications.
A passionate supporter for advancing diversity, equity and inclusion in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, and Cannes Lions School, and she hopes to inspire women at every stage of their careers to #getloudladies and use their voices to get ahead. The future is
female, at least in her house, where she and her husband Brian are raising two fierce little girls, Lila, 7, and Emily, 5, with lots of love (and snacks). Laura is proud to hold a B.S. in Business Administration from the Villanova School of Business.
Click to view Laura's LinkedIn.
Laura heads up strategy for BAV Group, VMLY&R’s brand analytics practice, and her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She is a skilled researcher and moderator, whose framework for work sessions has helped senior executives and organizations move quickly into execution and driving business results.
Prior to joining BAV Group, Laura worked on creative strategy teams leading many integrated accounts at Y&R, McCann and Merkley + Partners, which included uncovering insights and developing strategies for world-class brands such as Dell, Barilla, American Girl, Fisher Price, JCPenney, Dentyne, Mastercard, Mercedes-Benz, the US Army and Verizon Communications.
A passionate supporter for advancing diversity, equity and inclusion in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, and Cannes Lions School, and she hopes to inspire women at every stage of their careers to #getloudladies and use their voices to get ahead. The future is
female, at least in her house, where she and her husband Brian are raising two fierce little girls, Lila, 7, and Emily, 5, with lots of love (and snacks). Laura is proud to hold a B.S. in Business Administration from the Villanova School of Business.
Click to view Laura's LinkedIn.